As a leading supplier to the beverage industry, we like to provide our customers with a look at the trends of the trade to support in future planning and production.
The beverage industry manufactures alcoholic and non-alcoholic drinks, it is a hugely important sector worldwide and is constantly evolving. In a recent report by Visiongain, they examined the precited growth and recent trends of the packaging side of the industry.
It is predicted to grow at a CAGR of 4.6% by 2033. Various factors have contributed to this:
Convenience and Portability
Due to the increasing pace of consumer lifestyles, they require more convenience and manufacturers have adapted to this by supplying on-the go products. This is a substantial driver in the beverage packaging market including such products as single-serve containers, resealable caps and ready-to-drink beverages like energy drinks, bottled water and iced coffee.
The COVID-19 pandemic had an extreme effect on all industries, with major disruption at first but the demand changed for the beverage industry. With the closure of hospitality venues, the shift changed to packaged beverages for use at home and with consumers requesting multipacks and larger pack sizes for convenience – there was a boost in supply and demand.
These factors have contributed to the current and predicted growth, but the report also looks at current and predicted trends for the beverage packaging industry.
Health and Wellness
There is a global surge in people looking after their health and wellbeing and this has spurred the development of functional beverages, these include sports drinks, enhanced water and herbal teas. These beverages require specialised packaging solutions such as barrier materials, to protect the functional properties of the product.
Safe and Convenient Packaging
In recent years there has been a substantial growth in online shopping which has transformed the landscape of beverage packaging. Packaging needs to be designed to optimise storage and materials need to be leak-proof and break-resistant to prevent damage during transit, ensuring the safe delivery of products to customer’s homes.
Customisation and Personalisation
There is a rise in consumer preferences for personalised and customised products which includes beverages and their packaging. Companies are offering personalised labels, custom packaging sizes and even beverage formulations. With digital printing and labelling technologies, they can capitalise on customer’s personal choices for designs on bottles and cans particularly at seasonal times of the year.
Advancements in packaging technology are a driving force for innovation in the beverage industry. Technologies such as smart packaging, incorporation of QR codes, augmented reality labels and interactive packaging can enhance consumer engagement and is becoming increasingly important in the current climate.
Asmech Systems Ltd. support the growth and innovation of the beverage industry supplying bespoke products such as conveyors, elevators and many more. If you would like more information or to speak to our team please contact us on 01623 424 442 or at firstname.lastname@example.org